Videos bring music to life.
They advertise and and show off the artist's style or personality and enables the product to be accessible to a much larger audience on TV and online.
“Because music has turned away from being a tangible product, the music video is the only way for an artist to be able to engage with their audience, stamp their artist intent and show their personalities. If anything, the music video is more important than ever as a promotional tool for musicians."
Tyson Koh, producer of ABC TV show "Rage"